Sony - First Party Games Crucial In Console Wars
July 8th 2008 06:20
Sony Computer Entertainment's president of worldwide studios, Shuhei Yoshida, In an interview with UK blog ThreeSpeech, has begun to form the strategy for the companies gaming future through first-party studios and games which are becoming "more important" – and that Sony is focusing its assets internally."
Yoshida echos "in this generation, it costs much more to develop one product." This results in what he says is "pure economic pressure" that has caused "most of the third parties to move from some exclusive titles to more multi-platform titles."
The media has reported in the past the difficulty Sony has had with gaining the proper level of support from its third party delevopers. With a renewed focus from the Sony games studio, the quality that they are looking for to distinguish themselves from their competitors could be found.
"Because we know that is the trend, we, as a company, can invest in our first-party studios," says Yoshida, who is relocating to Japan as his division is set to play an ever more integral role in PlayStation's future success. Collaborating more closely with SCEI prez Kaz Hirai, Yoshida says he'll be working "not only to create games, but to participate in the overall direction-setting of our company and our future platforms."
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