Colin StevensIntroducing The New Face Of The PS3 (LINK)
August 14th 2008 02:25
Just when you were busy laughing at the Wii for being too softcore, Sony have unveiled their "face of PS3" (much like David Jones and Myer do each year with supermodels...), Sackboy.
In an attempt to gain new customers to replace the Killzone fans who boycott out of a misplaced sense of duty, Sony are looking to reinvent the their uber console for the masses by giving it a friendly, for everyboy, face. Sackboy and LittleBigPlanet also look to be just the things to bring some positive attention to Sony's floundering online service with its uber created content and online play.
"We want 'LittleBigPlanet' to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," Mark Valledor, product marketing manager for the game at Sony Computer Entertainment America, said in an e-mail interview. "We have coined 2008 'the year of the PS3' and are confident that with the launch of "LittleBigPlanet," we will continue to see the momentum build throughout the end of this year and on to the next. ... This is a very big title for us."
Without the games success to justify the move it's easy to poke fun, but all reports point towards this title being a massive hit. And with LittleBigPlanet sporting some fantastic sounding online content, such as that made by users, Sackboy looks to be a permenant and welcome addition to the gaming landscape.
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