EA Sports Games To Bundle Peripherals
June 25th 2008 01:59
Just when you thought you had fit as many drum kits, steering wheels and tennis racquets into the lounge room, EA plans to include peripherals with its sports titles.
In a presentation from the Paris GDC, EA Sports VP David McCarthy suggested that it could only be 12 months before we see new sports titles released including the relevant equipment. McCarthy says “You have to be careful with it, because Rock Band, that’s a great peripheral, but it’s a big expensive box.” He went on to say that the plan would receive the go ahead “provided it doesn’t raise that barrier of entry and accessibility (for the gamer).
The comments were made in the context of new Wii releases but did not disclude other platforms. Could we see an EA branded tennis racquet that works like a Wii controller for the PC, 360 and PS3? At this stage this seems unlikely but with the influence EA has over the sports gaming market the possibility should not be dismissed, especially considering the huge profit margins in these peripherals combined with our child like love of new gadgets and toys. This all adds up to ensure that this strategy is less of an if but when.
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