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Pay To Play - Can We Save PC Gaming?

June 13th 2008 06:06
Battlefield Heroes


The news for the gaming industry could not be better. Sales have overtaken Hollywood and more recently the music industry. This golden era has been brought about by the changing of the guard - PC's, once the bastion of the gamer, is now seemingly relegated to the internet cafes and basements of the hardcore Starcraft or World of Warcraft player. The ease in which casual gamers can pick up and play the latest title without the fear of hardware issues or constant patching, combined with the quality of next generation graphics and gamplay has opened the console floodgates. Only Superman flying around the world against its current rotation could change the fact. Opinions vary as to the health of PC gaming. Sales figures for 2007 state that the PC platform consists of 14% of the market and with the recent console success of titles such as GTA IV this can only have dropped. Those with a vested interest in the PC platform site the lack of digital distribution sales data being included as the reason.

EA CEO John Riccitiello says "Were it not for The Sims and the WoW box sales, it'd be a pretty dismal sector. The fastest growing [sector] is subscription, microtransactions-based and casual games, many of which are pretty much centered on the PC. One of the things we try to look at at EA is the total business represented on PC game software, and we're seeing a growth in business there. It's been growing for several years... it's categorized wrongly by looking simply at the box side of the equation."




Valve has also stepped into the debate, taking a leadership role by explaining the situation to journalists. "You've got these new models that are coming out of Southeast Asia," Newell said. "Let's look at microtransactions and character customization and free-to-play, because that seems to find a certain kind of customer. [Nexon's] Kart Rider and Maple Story are completely invisible to the vast number of business press and to stock analysts who are looking at this market. What you end up getting is coverage of the gaming industry that is very much driven out of English-language retail packaged goods sales... If you have your United States and UK blinders on you're going to see one thing, but as soon as you start looking into the bigger picture you're going to see something very different."
Battlefield Heroes
And this looks to be where we are headed. An effective way to combat the scurge of piracy and to take advantage of digital distribution, EA have released Battlefield Heroes for free to test this new model with a tried and true franchise. Although micro-purchases will be limited to aesthetic items, EA are expecting the money to roll in. They will be hoping this title gets into a as many hands as possible, and with its cartoony look, low system requirements and free for all attitude, even a small percentage of users paying for a new scarf will make it a success.
Battlefield Heroes
Is this is good thing for the gamer? The fear is that there will be created a gap between the have's and have nots. That the model will eventually become all encompassing, including vehicles, weapons and other game elements that effect the balance between players. The nightmare scenario would be where only a few players were able to purchase an uber weapon, forcing players to pay for items just to be able to compete on a moderately level field. Even worse would be if we were purchasing a game at full price, then having to pay for weapons or maps that should have originally been included. Of course the positive spin is that 'careful' and Scottish gamers can play away and still have money to afford to upgrade their system, use fast internet, and perhaps even have things outside of gaming.
Battlefield Heroes
I have to admit that this seems like a good system. It will only affect online players so the solo games should still be complete in the way we know and love. With the slew of titles hitting the shelves these days ,the option to try something before you buy is attractive. Online purchases are as safe as hitting the stores, and with digital distrubution the total game cost should be lower without the overheads of a physical product and margin grabbing middlemen.
As long as the game balance is unaffected, single player games continue as they are and we don't have a situation where games end up costing twice as much for something we are already used to, it can only be a good direction for PC gaming and its long term health.
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